All Around: A new brand film from Swappie

Dive into our new brand campaign!

Shot in Finland where Swappie began life in 2016, All Around features four new characters: thrillseeker Jonathan, adventuring mother and daughter duo Kelly and Maria, and Grace – our eco-conscious upcycling expert.

Soundtracked by Finnish band Pearly Drops, who lend their recent hit Bloom For Me to the creative, All Around follows a single iPhone as it passes through the lives of these four individuals. We get a taste of each person’s life, and how this same iPhone helps each of them do what they love. Whether it’s Jonathan on the slopes, pulling off amazing tricks for his socials; Maria and Kelly documenting their time together at the aquarium; or Grace learning the best way to bring her furniture back to life online – each of these people’s activities are made simpler or richer by the refurbished device.

A 52-step process

Swappie helps tech go further for longer, and this is illustrated in the film by the prescence of our trusty OPS technicians. By carefully refurbishing every one of the devices we receive using a 52-step process, our trained technicians in Europe give iPhones a second, third, or fourth life! You get a glimpse inside our smart OPS facility in Helsinki – and a moment’s insight into the process itself.

Helping tech go further for longer!

We hope you enjoyed the new film, and we’ll be keeping you updated with more from our characters as the year goes on! If you haven’t seen it yet – just click on the link below!

While you’re here – why not have a listen to what our characters have to say about their relationship with Swappie? You’ll find top picks from our product range, especially recommended by each character. Who knows, there might be something there for you?

Click on the pictures below to find out.

Watch All Around now